Product Development Scheme aims to develop newer product range and explore application areas where the low-value, eco-friendly renewable source of jute could be put to its rightful use with the involvement of traditional entrepreneurs as well as the new generation of businesspersons. This will culminate into an on-going process, where NCJD will be rendering the necessary impetus for growth of new products and side by side carry on with design development work through product engineering in association with specialized institutions and expert individuals. This continuity will propel the sustainability of jute-diversified products and generate newer growth areas for economic activities across the country.   

In terms of the direction of the Council the design development and dissemination during the 10^th Five-Year Plan Period, every year 30 Designs / Product Development Programmes are to be conducted all over the country at need based areas. The total financial outlay for the 5-year period is Rs.325.00 lakhs.

During the year 2004-05 NCJD proposes to focus on design development on bags & luggage accessory, weaving, handicraft, development on floor covering. NCJD proposes to have a design documentation project in association with NIFT and have in-house documentation of processes & designs will be taken up for dissemination through the electronic medium.